Analysis On The Development Prospect Of Women'S Clothing Enterprises

For many people who are ready to explore Women's wear The clothing market, as well as the clothing enterprises that are preparing to expand the scale of the women's clothing market, have to carefully study the latest market dynamics of the women's clothing market. Especially the latest market dynamic data of the women's clothing market, clothing enterprises can't ignore it. Because, only by focusing on the overall situation, aiming at the development of the women's clothing market, and finding out the overall trend of the overall situation, can we better base ourselves on the development of the current enterprise, and better consider the development details of our own enterprise.

　　 Talking about the development prospect of women's clothing from the dynamic data of women's clothing market

With the economic development, the number of women's wear enterprises in China has increased dramatically. The demand for women's wear in the domestic market is becoming saturated. As a result, women's wear enterprises showed signs of weakness and depression. In recent years, women's wear sales began to face a downward trend. As the sales "leader" of the clothing industry, women's clothing enterprises are more urgent to break out of the "bottleneck period" of the depressed market. In the spring of 2012, women's clothing enterprises ushered in a spring of recovery. According to the sales survey report data of women's clothing market, compared with the data of the same period Women's wear sales The turnover of. Except for the original 10% average in January, the sales turnover of other months increased by about 15% in varying degrees, showing a significant growth. From this point of view, women's wear occupies a very favorable position of king in the sales of the clothing industry. Of course, we should not be complacent because of the strong sales force of women's clothing. Women's clothing enterprises should also focus on the potential high-end clothing consumer groups of women: such as white-collar women aged 25 to 50, who have a strong economic foundation, pay attention to quality of life, and continue to increase their demand for women's clothing. Therefore, the most correct choice is to maintain a balanced attitude, adjust and improve the women's clothing sales policy, and strive to maintain the leading position in women's clothing sales.

Talking about the development prospect of women's clothing from the sales volume of high-end women's clothing

At present, the clothing purchasing power of high-end clothing consumer groups in mainland women's clothing is mainly concentrated in the first tier large and medium-sized cities in the mainland. According to the report issued by the World Luxury Association, China's high-end women's wear Clothes & Accessories The annual consumption has reached 12.6 billion US dollars. Especially during the Spring Festival in 2012, China's women's clothing consumption expenditure reached US $7 billion, 15 percentage points higher than expected, a record high.