Jinjiang Manufacturing Has Gone Global, And The Self Operated Export Of Footwear Ranks First

The reporter learned from Jinjiang Economic and Trade Department that from January to July this year, the export value of "Jinjiang Manufacturing" reached 2.055 billion US dollars, up 14.47% year on year. Clothing footwear Textile chemical fiber, umbrella and electromechanical products rank among the top five self operated export products, accounting for more than 85% of the export value of these five industries.

Jinjiang Xiangqi Garment Co., Ltd. is a local export-oriented small and medium-sized enterprise in Jinjiang, mainly engaged in clothing In the first half of the year, under the impact of the European debt crisis and the downturn in the international market, the export value once fell by more than 20%. In the face of unprecedented difficulties, the company changed its past tradition of relying on export traders to organize exports, increased its efforts in self operated exports, registered trademarks in South America, the Middle East, Eastern Europe and other regions, bypassed the middle links of traders, and directly distributed in the local market. The company's export value recovered rapidly and climbed significantly.

"Corporate Development self-management of export Later, although the marketing expenses increased, the export unit price of shoes and clothing products increased by nearly 25% year on year, which not only filled the marketing expenses, but also effectively expanded the export volume. In the first July of this year, the self operated export volume exceeded 2 million dollars, reversing the company's decline. " Cai Liying, head of the foreign trade department of Xiangqi Company, told reporters.

This year, many export-oriented enterprises in Jinjiang with their own factories saw a decline in their foreign trade orders, and there were few orders in stock, large orders and long orders. The export unit price continued to decline. The overall foreign trade situation was not optimistic. In view of this, Jinjiang City adjusted its policies in a timely manner, shifted its focus to guiding enterprises to develop self operated exports, encouraged enterprises to apply for import and export management rights, expanded the main body of foreign trade management, and cultivated new sources of export growth.

The relevant economic analyst of Quanzhou Customs Jinjiang Office said that in recent years, "Jinjiang Manufacturing" has achieved a lot in the field of brand creation and domestic sales, but in the field of foreign trade, it is an indisputable fact that it is subject to others. For a long time, due to the channel difficulties, a large number of Jinjiang export-oriented enterprises export through the intermediate link of export traders, dealers earn most of the profits, while Jinjiang factories only earn a small amount of processing fees.

"When the economy is in the rising period, although the profit rate is very low, these factories have the advantage of throughput and accumulated rich profits." Lin Yonghong, deputy director of Jinjiang Economic and Trade Bureau, said that at present, under the heavy pressure of the economic downturn, this profit model has obviously failed. If enterprises want to occupy a place in the field of foreign trade, they must develop self operated exports, Better lock profits in their own hands.

From the perspective of Jinjiang's self-supporting export structure in the previous July, although Europe and the United States still accounted for the majority, the proportion has declined significantly. Emerging markets are becoming a new growth pole of Jinjiang's self operated exports. Among them, Hong Kong and Japan reached US $81 million and US $62 million respectively, with year-on-year growth of 42.1% and 44.5%; However, ASEAN and Africa reached US $463 million and US $216 million respectively, up 53.3% and 28.5% year on year.

"To develop self operated export, 'Jinjiang Manufacturing' needs to blossom in an all-round way, make a multi-point layout, incline more to emerging markets, and change the situation of excessive dependence on European and American markets, so as to effectively resolve foreign trade risks, and when foreign trade enters the recovery period, it can seize the first opportunity," said Lin Yonghong.