PEAK 2016 Q4 Order Footwear Increased 10% To 20%

Thanks to the professionalism and internationalization strategy that the group has been implementing.

Sports in the fourth quarter of 2016, the order meeting has made remarkable achievements. The result shows that, in order to calculate the order, PEAK 2016 Q4 order meeting.

The growth rate is 10% to 20%; the average unit price increases, and the number of shoes per unit is increased, while clothing is flat.

In fact, PEAK's total orders in the first three quarters of 2016 increased by nearly 20% over the same period last year.

For PEAK, this achievement also indicates that the growth of enterprises has entered a fast lane.

According to PEAK sports CEO Xu Zhihua, the total volume of orders in the first four quarters of 2016 increased significantly, mainly due to increased demand for sporting goods in the market, including basketball shoes and

The best seller.

"The total volume of orders in every quarter in 2016 is larger than that of last year, which is in our expectation."

PEAK sports CEO Xu Zhihua said, "PEAK has been adhering to the road of specialization and internationalization. It has also received very good results. Taking basketball shoes as an example, PEAK has the first-class design and R & D strength of professional basketball shoes in China. Since the 2006 generation of Battier, every generation of our shoes has won the love of stars and fans.

I believe that our more than 20 years of professional basketball shoes design and R & D experience has already won the trust of consumers.

In September last year, the US basketball star Dwight Howard officially joined PEAK, and then a pair of "Howard generation" boots, which were inspired by PEAK designers, fans and Howard himself, came out officially. The first order volume reached 100 thousand pairs, which was in short supply.

In addition to basketball shoes, 2016 four quarters of the total amount of orders, running shoes, tennis and football products have also greatly improved, especially running shoes.

Throughout 2015, PEAK supported 34 professional and running events, involving over 100 km, marathon, professional track and field competitions, vertical marathon and mass road running and other forms of running, including professionalism, entertainment and personalization.

What is particularly worth mentioning is that PEAK's unique basketball shoes "gradient technology" has been tested in the NBA arena, and now it has been widely applied in the field of running shoes.

In addition, magic bullet technology, S-PAD technology and upgraded temperature control technology system also make PEAK's running shoes outstanding.

The popularity of products is only one aspect. In the sales network, PEAK continues to implement the "flattening" strategy, actively adjusting and increasing the number of distributors to enhance the efficiency of the retail terminal.

At the end of 2015, the number of distributors of PEAK increased from 88 at the end of 2014 to 100. At the same time, PEAK encouraged distributors to open more PEAK authorized retail outlets, so that it could respond to market changes faster. In channel operation, PEAK took various measures to actively manage inventory level and order visibility, continuously improve the efficiency of stores, and further improve the operation of the group.

"In the new year, capital investment and sports industry will be further expanded, and a better sports marketing environment and richer sports competition resources will bring broader market space for China's sporting goods industry."

PEAK sports CEO Xu Zhihua said, "the expansion of the market needs motivation, how to turn the resources in our hands into this kind of power, and ultimately achieve the long-term goal of building an international brand by PEAK, which is what we have been trying to do.

In the future, we will further explore and explore more fields, and continue to tap the greater potential of the market.