The Convenience Store Business Began To Surge, And Rosen'S Strength Took The Lead.

For a long time, the convenience store's joining is the highlight of the development of the enterprise. It can not only expand rapidly, but also be a good channel for profit.

9 of Rosen's stores in Japan are franchises, and it seems very difficult to replicate this pattern in China.

According to Zhang Sheng, there are only about 60 franchises of Rosen in Shanghai.

Zhang Sheng said that the development of franchised stores will be vigorously developed, and the proportion of franchisees will be around 70%~80%.

As the three largest convenience store brand in Japan, Rosen was the first to enter the Shanghai market. However, it did not seize the opportunity, and had already had a gap with the 7-11 after entering the market.

The number of stores in Jiangsu, Zhejiang and Shanghai accounts for about 80% of Rosen's China market.

"7-11, the pace of development in Shanghai and Chengdu is faster than that in Rosen, which has much to do with the agreement between Rosen and Lianhua."

A person familiar with the matter told reporters.

At present, only more than 500 stores Rosen and the whole family, 7-11 is obviously not a echelon.

In fact, as early as many years ago, the total number of Rosen's stores in China has reached 300, in other words, the number of stores in Rosen has not increased much over the years.

Rosen, who entered the Chinese market in February 1996, was a Lianhua supermarket, and the two accounted for 70% and 30% of the joint venture respectively.

8 years later, Shanghai Hualian Rosen holding power changed for the first time. Japan's Rosen reduced its 70% stake to 49%, while Bailian Group held 51% of its shareholding.

Until 2011, the Japanese side increased the shareholding ratio of the joint venture company to 85%, and the operation and management were led by the Japanese side.

For some years ago, the shop was so slow, Zhang Sheng told reporters that these three stages had caused some impact on Rosen.

He likened shop expansion and store merchandise management to the front and rear wheels of bicycles.

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At the time of Japanese management, although commodity management was far ahead, due to the fact that the Japanese side was not familiar with the specific situation of the Chinese market and the early 2000s after entering China, the government's restrictions on opening shops led to the expansion of the front wheel.

After the management of Lianhua, after a period of time, Rosen's number of shops reached 343, and its development was swift and violent. However, due to the lack of Japanese management and the weak management of the rear wheels, Rosen also had difficulty in developing.

After the Japanese side led the operation in 2010, Rosen re positioned the market. He has been working hard on commodity development in the past few years until he opened the pace of expansion again last year.

Reporters learned that in 2025, Rosen plans to open tens of thousands of stores in China, after the return of Rosen's controlling power to Japan, and Zhang Sheng was pferred from Japan to China for the plan.

After taking office in late 2013, he launched Rosen's model of scale development.

"In the first half of 2014, more than 50 stores with low sales and high rents were closed.

With the increase of rents in downtown Shanghai, Rosen opened the layout of Shanghai suburbs and its surrounding stores in the second half of last year.

We will open stores with mergers and acquisitions, cooperative affiliation and so on.

"

In the past few years, it is not not to open stores. If we want to let shops develop rapidly, we must rely on joining. The current regional grand joining mode is to cooperate with local powerful enterprises to promote the rapid development of stores.

Zhang Sheng said.

According to previous media reports, Rosen's plan to store stores has shrunk to thousands of stores.

To this, Zhang Sheng told reporters that according to the current speed of opening shop, 1000 stores were located in East China, not the whole country.

However, general manager of Shanghai Shangyi Consulting Co., Ltd.

It seems that Rosen is very conservative in the store expansion, and emphasizes efficiency, so many outlets have been promoted by the whole family and 7-11.

Zhang Sheng accepted this reporter's interview, also admitted that Rosen used to be the first foreign capital brand in Shanghai, the largest number of shops, but with the entry of competitors into the family, Rosen worried about losses, so complacent and backward in commodity development, so that the whole family of competitors has taken the initiative.

According to the reporter, as of July 1st, Rosen in Shanghai and surrounding Ningbo, Zhenjiang, Wuxi and other places, a total of only more than 390 stores.

There are 107 stores in Chongqing, more than 30 in Dalian and more than 20 in Beijing.

"Compared with another convenience store enterprise 7-11 from Japan, the speed of using Rosen's own shop mode is obviously slower than that of the authorized system in the whole country."

Ding Liguo, a senior retail expert, pointed out.

For the target of 1 000 convenience stores, Hu Chuncai also questioned, "Rosen's inherent gene is conservative, in order to maintain the law of profitability.

The 1 10000 convenience stores that had been proposed before were only painting a cake, or by 2020, Rosen still claimed to have 1 stores.

For many years, Rosen, who is pursuing the highest profit, needs to do more to break through.

Since last year, the convenience store business has started to surge.

In the Beijing market, the Beijing local enterprises' full time convenience store program has been developing rapidly in recent 5 years, reaching the scale of 1 000 stores within the next 1 years. The company plans to open 10 convenience stores in 2020.

The reporter understands, at present, Lianhua Express has 1719 stores at the end of last year, and the growth rate of stores is -9.8%, according to people familiar with the matter, Lianhua fast passenger convenience store has not made any profit.

In Shanghai, there were 1658 stores in the two convenience stores, including "good" and "convenient" stores, but the number of stores was also negative.

"Rosen's stores in China are concentrated in Jiangsu, Zhejiang and Shanghai.

This is related to Rosen's financial strategy, and it is easy to lose money in the areas outside Jiangsu, Zhejiang and Shanghai.

Hu Chuncai analysis said.

According to the reporter, Rosen has not established a unified distribution center and a unified processing center in China. In Chongqing, Beijing and Dalian, it is working with the third parties, which will be the biggest obstacle for their future development.

In fact, to develop a new market, logistics and distribution is the biggest problem.

If the number of stores is too small, it is difficult to support a distribution center, which can only be sustained losses. In recent years, Rosen has been caught in the dilemma.

Hu Chuncai said that the main reason why Rosen sticks to Shanghai and the surrounding areas is that there is no solution to the problem of logistics and distribution. If Rosen is willing to sacrifice, it is obviously not the size of hundreds of stores today.

Convenience stores are different from big stores. Large stores can carry out regional procurement, while convenience stores can only be unified procurement and unified distribution, which requires higher demand for cold chain logistics.

"A large scale shop needs a lot of investment. Whether it's a franchisee or a self run, the construction of a logistics center is the largest expenditure of all shop costs. At present, Rosen's investment ability is lacking."

Ding Liguo said.