Clothing Store Basic Guidelines Help You Retain Customers.

With the fierce competition in the clothing industry, many clothing stores, markets and stores in the province have begun to realize the influence of display on sales. But many businesses do not know where to start. Here, Mr. Luo teaches you some basic guidelines, which may make your clothing brand (shop) sell better.

Commodity positioning is the basic course for every businessman. But you should still check it yourself. Luo said, positioning is an old problem of domestic brands. For example, there is a famous menswear brand in China. The style of early years is suitable for men aged 30 or so. In recent years, with the growing age of customers, the style of the brand has grown. Today's clothing positioning has become a man of about 40 years old. He said that this is a very typical example of fuzzy positioning.

Different positioning, Commodity display The way will naturally be different. For example, desktop display. The mass brand that runs to earn profits should have a lot of clothing on the table, which will give customers the feeling of washing goods. This is also very much in line with the habit of buying clothes. If the mid-range fashion brand, the number of clothes displayed on the desktop will be greatly reduced, and it can often display several sets of costumes. The tops, pants, and accessories can match the brand style. This can attract the fashionable consumer groups to look at the store; if you take the brand of the high-end line, and learn those international brands, there will always be only one (set) garment on the desktop. This suit will not only be displayed on the slope surface, but also mostly in the glass cabinet, and the customers will not be able to touch it easily. If it depends on

Especially in large scale Clothing market And store, good passageway can definitely improve your sales. Its principle is to make customers easy to enter and difficult to get out.

The reason why it is easy for customers to enter the shop is simple. Many bosses understand that the access is smooth. But how to retain it? customer What about it?

Mr. Luo said, first of all, it is necessary to let the passageway in the shop be blocked, so as to let the customers turn around in the labyrinth. A common way is to set up several "middle islands" in the shop, often using folding frames. The longer customers walk around, the more likely they are to buy, and the outside customers see more people inside, and are more willing to enter. Next is to set up a rest area, and to set up a sofa or something. Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.

The first is the choice of main colors for decoration. Mr. Luo said that the most stupid way is to choose black, white and grey. This kind of main tonal will not take away the elegant appearance of clothes. After all, clothing stores do not sell decoration.

After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop. These things are used to hang clothes, and it is also important to choose well. Mr. Luo believes that baking varnish glass is a good material with good quality and low price, even if there are some big brands. The principle is to conform to the brand style and positioning.

And then the lights. Mr. Luo said, for a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved. He went to a newly opened clothing market in Jiaxing and found that many businesses did not use lights. He said that man is a kind of light seeking animal, where light can attract eyeballs, but light depends on darkness. This is the technology of lighting.