" Liu Xiang Center " Nike Greater China Officially Opened.

November 11, 2014, Shanghai. The Nike group headquarters conference building, named Nike center, was opened in Shanghai by Chinese track and field athlete Liu Xiang. Liu Xiang was at the scene and opened the building with Nike brand global president Trevor Edwards (Trevor Edwards). The Nike China headquarters park was put into operation in the first quarter of 2014, creating a working environment full of Nike culture for all Nike Group employees stationed in Shanghai.

The headquarters of Nike group Greater China is located in Yangpu District, Shanghai, with a total area of 55000 square meters, and the conference center building named after Liu Xiang. Li Na The naming office building is the main building of the park. Besides, the park also includes an outdoor football field, an indoor basketball hall and a series of first-rate fitness facilities.

The cooperation between Nike and Liu Xiang began in 2002, when Liu Xiang came to the forefront. As the world's top 110 meter hurdler, Liu Xiang has great influence in Asia and even in the world. Edwards, President of Nike brand global, said: "the classic moment of Liu Xiang's gold medal in Athens in 2004 and its outstanding performance in track and field has been inspiring people all over the world. We are very honored that Liu Xiang, one of the members of the big family of Nike, is here to unveil the Liu Xiang convention center with us. Today is also a time to be proud of the Nike family.

The "Liu Xiang center" of Nike group headquarters in Greater China has 5 levels, including 1600 multi-functional conference rooms, staff stores and restaurants, which will be used for various conferences, large-scale events and new product launches. The design of Liu Xiang and his athletic achievements and hurdle race can be seen everywhere inside and outside the building. In a hall, a large installation art consisting of 2774 copper hurdles, each of which represents the concept of 0.005 seconds, is increasing from bottom to top. The three bars representing Liu Xiang's most important achievements, 12 seconds 88, 12 seconds 91, 12 seconds 95, were painted golden to remember these classic moments. Some conference rooms are also named after the cities that Liu Xiang made important breakthroughs, such as "2002 Busan", "2004 Athens" and "2006 Lausanne". In detail design, clever use of hurdle bars for creativity, so that the whole conference center is "Liu Xiang".

Liu Xiang said: "I am very grateful to Nike for all the years of accompanying and supporting me. I am very honored that the conference center, named after Nike, was officially opened in my hometown of Shanghai today. I think an athlete's performance in the arena is not the only criterion to measure the athletes. I would like to do my best to influence more people to participate in sports and enjoy the health and happiness brought by sports.