Interview With Zhang Wenhui To Explore The Clothing Industry

< p style= "text-align: left >" recently honored to be interviewed by a reporter. From a professional point of view, we explore the "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a industry.

As a veteran of the clothing industry from 1999 to Guangzhou, I have been deeply in love with this industry for many years.

As a professional brand trader, over the years, it has been a very good learning and upgrading process for both individuals, whether it's a lady's costume or a large span like jeans.

To sum up, the most important thing is to persist.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/27/20140227110141_sj.JPG "/" < > > "

< p > clothing is an industry that needs to be done step by step. Any speculative mentality can not be carried on for a long time, let alone a brand that can be inherited.

The clothing industry has rich details to be considered, such as design.

There is no shortage of design teams in China, and there are many brands with strong design sense.

而是在2005年后中国的服装市场被强劲买手风占据了，比如ZARA，H&M等快消品牌的进入，他们有专业的买手团队，在全球各大市场搜寻款式为自己的品牌服务，这也就是我们现在市场上看到各种品牌之间高度的同质化，在这样的大趋势下，我更看重服装的＜a href="//www.sjfzxm.com/news/index_f.asp"＞搭配＜/a＞前景，也就是商品组合师，服装行业目前也很缺乏能在搭配方面出彩的人才，当然，找到这样合适的人，也不能解决从2012年开始服装行业遭遇到的前所未有的低谷，真正要做的，还是回归到企业内部的管理上，从最简单基础的方面入手，比如优化店铺营运，提高营运效率，产生更大利益;比如优化供货链，让供货周期缩短的同时，又能保证产品质量，等等一些创新上。

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< p > as a "a href=" //www.sjfzxm.com/news/index_c.asp "professional manager < /a >, on the road of clothing, learning and adhering to these two aspects is the most critical. We should not only learn the knowledge of the clothing industry, but also extensively study finance, culture and history. These are the backstage for the strong think tanks of brand operators.

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