Fujian Shoe Export Market Analysis Report

Fujian is the second largest shoemaking base. It is the second largest production base of plastic shoes and the third largest production base of leather shoes in China.

Compared with other provinces and cities, the footwear industry in Fujian has a large number of leading enterprises and famous brands in China. In terms of the rationality of industrial layout, Fujian footwear industry is also slightly superior: Jinjiang mainly produces sports shoes, and market positioning takes account of both internal and external sales; Shishi mainly produces leather shoes and casual shoes, mainly domestic sales; Putian mainly produces sports shoes, tourist shoes and export products; Fuzhou mainly produces sports shoes; some surrounding counties and counties mainly produce beach sandals and plastic shoes for export.

The main export market for Fujian shoes is the United States and the European Union.

In 2006, Fujian's exports accounted for 19.4% of the total exports of the country.

According to customs statistics, the first half of 2008, Fujian shoes export 930 million pairs, compared with the same period last year (the same below) decreased by 0.5%, worth 2 billion 440 million US dollars, an increase of 5.9%.

The main characteristics of exports are: (1) general trade exports increase slightly, and processing trade exports decline.

In the first half of the year, Fujian province exported 800 million pairs of shoes in general trade mode, an increase of 0.5%, accounting for 86.4% of the total export volume of shoes in Fujian Province in the same period, and 100 million pairs of shoes exported by processing trade decreased by 8.6%, accounting for 10.8%.

(2) the export of foreign-funded enterprises is growing, and the export of domestic enterprises is declining.

In the first half of this year, 220 million pairs of shoes exported by foreign invested enterprises in Fujian increased by 15.7%, accounting for 23.3% of the total export volume of shoes exported to Fujian in the same period.

Over the same period, private enterprises exported 480 million pairs, down 3.2%, accounting for 51.4%, and state-owned enterprises exported 180 million pairs, down 15.1%, accounting for 19.4%.

(3) exports to the US declined, and exports to the EU increased slightly.

In the first half of www.cnxz.cn, Fujian exported 6.6% pairs of 300 million pairs of shoes exported to the United States, and 200 million pairs of exports to the EU, an increase of 3.9%.

The above two places account for 53.8% of the total export volume of shoes exported to Fujian in the same period.

(4) the export of textile fabric shoes and leather shoes is relatively large.

In the first half of the year, the 700 million pairs of shoes made of rubber or plastic in Fujian's export outsole and uppers increased by 5.3%, accounting for 75.4% of the total export volume of shoes exported from Fujian in the same period. The export of textile materials was 140 million pairs of shoes and 11.1%, while the export of leather shoes 80 million pairs decreased by 20.7%.

At present, the footwear export of Quanzhou has three characteristics: the export varieties are relatively complete.

At present, the city has more than 3000 export footwear enterprises, and more than 2000 supporting shoe materials enterprises, forming a pattern from children's shoes to adult shoes, from sports shoes, slippers to leather shoes.

We need to expand the international market.

Many shoemaking enterprises have expanded cooperation with foreign footwear retailers purchasing groups through trade associations and other related organizations to explore new modes of cooperation and export channels. In 2007, the export footwear products sold to more than 80 countries and regions.

Enterprises will improve their independent innovation capability.

In 2007, Quanzhou shoemaking enterprises, with the help of domestic universities and scientific research institutions, set up provincial or state-level enterprises or R & D centers, increased the core technology and key technology research efforts, and developed many personalized products with independent intellectual property rights. The average unit price of exported footwear increased from 2.56 US dollars in 2006 to US $2.99.

The advantages of Quanzhou shoe industry development: the advantage of Quanzhou, located in the southeast coast of China, is the starting point of the famous overseas Chinese hometown and the ancient "maritime Silk Road". Jinjiang, the famous sports shoes production base in China, is under the jurisdiction of Quanzhou.

With its geographical advantages, Quanzhou has become one of the fastest growing and largest economic regions in Fujian Province, and the footwear industry is one of Quanzhou's pillar industries.

The brand advantage of Quanzhou footwear industry has created a number of well-known domestic sports shoes brands by increasing technological input, improving product technology content, enhancing market development ability and adapting to the marketing strategy of the market and drawing on the development of world famous brand.

The footwear industry in Quanzhou has led to the vigorous development of the supporting industries.

Chen Dai town of Jinjiang has developed into a famous "shoe industry" in the whole province and even the whole country. As many as 1000 shoe making enterprises, the annual turnover of shoe material market is more than 2 billion yuan. The famous shoe makers and shoe manufacturers in China have settled here, which has effectively promoted the development of Quanzhou footwear industry.

In addition, the leather industry in Anhai and the rubber industry in hakasaki also mushroomed rapidly. Now it has become the largest leather tanning base, centralized control area and main rubber sole production place in Fujian province.

Since 1999, Jinjiang (International) shoe industry expo has been held every year since 1999. There are thousands of local and domestic shoe making enterprises, dealers and shoe industry colleagues from Italy, United States, Germany, Britain, Japan, Korea, Singapore, Russia, Philippines, Hungary and other footwear industry partners from Italy, the United States, Germany, Japan, Japan, Russia, Philippines and Hungary, and provide a good business opportunity for the development of Quanzhou shoe industry.