Domestic Textile And Garment Enterprises Attach Importance To Channel Management And Other Opportunities.

Recently, some min faction clothing The company issued the semi annual report in 2013, and the annual report shows that the business performance of the company is poor due to the domestic environment. At the same time, garment enterprises have increased the management and promotion of channels, increasing the profitability of stores. The industry expects that the textile and garment industry is expected to usher in an upward turning point in the industry in late 2013.

　　 Part of the decline in business indicators

In the first half of 2013, there was no improvement in the sluggish market situation, and sales data of some apparel listed companies were lower than that of the same period last year. At the same time, as the industry "go to inventory" to promote, terminal and channel inventory pressure has been eased. At the same time, the profit model of industry is changing gradually.

with Fujian faction serving enterprises For example, recently, the company issued its semi annual report in 2013. Affected by the economic downturn at home and abroad, the performance of nine Mu Wang declined in the first half of the year. During the reporting period, the company achieved operating income of 1 billion 163 million 788 thousand and 600 yuan, down 2.29% from the same period last year. Net profit attributable to shareholders of listed companies was 290 million 500 thousand and 300 yuan, a decrease of 14.03%, resulting in a double drop in revenues and net profits.

　　 Pay attention to channels

Slow shop to improve efficiency

In order to better enhance the profitability of Direct stores and franchisees, many garment enterprises have intensified their intensive cultivation of channels.

Take the nine herd king as an example, as of June 30, 2013, the number of direct and terminal terminals in the company was 3205. In the reporting period, the company reduced 59 terminals. At the same time, nine Mu Wang optimizes the form of sales terminals, and develops from the mode of relying on shopping malls on the two wings of shopping malls and franchised stores to boost sales.

In addition to the nine herd kings, another Fujian faction served seven wolves in the first half of 2013. The number of shops opened in the first half of the year was negative. In the expansion assessment of dealers, the seven wolves cancelled the rigid indicators of the number of newly opened shops, and more changed to help and support the decoration and subsidies, which significantly strengthened the importance of the profitability of the stores.

　　 Upstream enterprises shrink front line to wait for opportunity

The strategic adjustment of garment enterprises has also led to the upstream textile industry. Excipient enterprise Change.

Xun Xing shares issued a summary of the 2013 semi annual report in August 19th and put forward the main reason for its contraction front: because of the continuing downturn in the domestic and foreign macro-economy, the textile and garment industry in the lower reaches has not yet shown signs of recovery in the short term, and the first non-public offering plan has been terminated. In the first half of this year, Xun Xing shares increased by 5.62%, but net profit increased by 85.81%. It reflected the superiority of concentrated forces and the proper contraction of the front line.

The industry generally believes that the industry is expected to usher in the upward turning point at the end of the year. Shang Pu consulting released research report pointed out that the downturn of the clothing industry in 2012 does not mean the decline of the industry. In 2013, for the clothing industry, it is a very important transition period. If we do a good job in building the brand, the large brand enterprises will get the opportunity.