Three Dimensional Technology Helps Shoe And Clothing Enterprises Enter The Network

Hu Zhonghui, a brand consultant: as a well-known marketing planner, have you heard of the 3D fitting platform technology?

What is your impression of this concept?

Hu Zhonghui: I have a general impression of 3D fitting technology. There is a 3D mannequin of a man or a woman. The user can adjust the body data of the model, such as height, weight, surround, and more detailed data.

For human models, users can choose hairstyles, hair colors and other details.

After editing, users can choose all kinds of clothing or accessories provided in the software, and can also adjust the lights automatically in different 3D fitting scenes.

Reporter: what changes do you think the 3D stereoscopic fitting platform will bring to the sales of domestic shoes and clothing products?

Hu Zhonghui: clothes are not like other net shopping items. Clothes should be tried on. The fitting rooms on the Internet will not only eliminate the difficulty of online shopping trial, but also create a new shopping experience mode.

At present, the group of people who regard the Internet as the core part of life is 25-45 years old.

According to CTR survey data, the core audience's dependence on the Internet is more and more obvious. The so-called core audience refers to the group of 25-45 years old, college degree or above, whose personal income is more than 2000 yuan. This group of people is the main body of most advertising targets, and also the main consumer group of all kinds of consumer goods.

In the core audience, the daily arrival rate of the Internet has soared from 38.7% in 2001 to 71.7%, becoming the third largest media after TV and newspaper.

Such a fitting technology platform is very destructive for online marketing of shoes and clothing products, especially young people. They are Internet residents from a young age. The proportion of computer networks in this group of people is larger. Online shopping has gradually become an interactive way of life. It is also a good platform for interaction between brands and consumers.

Reporter: what kind of shoes and clothing enterprises do you think is suitable for online sales with 3D stereoscopic fitting platform?

Hu Zhonghui: in the face of Internet resources, I think the vast majority of enterprises are equal, network resources threshold is not high, the cost is not high, if the enterprise can be used, can be a more competitive way, now the proportion of China's network population gradually rising, positioning younger brand must have more advantages.

And some enterprises positioning business men's clothing or suits are more standardized. If we can use this platform to promote network channels, we should have more advantages and be the beneficiaries of the Internet.

When companies are concerned about their brand positioning, they should not overlook the fact that personality groups also belong to the general population.

If these resources are occupied by forward-looking brands or fashion leaders, such as Nike, Adidas, Boss and so on, it will surely lead to a lifestyle and a fashion trend. Therefore, it is suggested that Jinjiang enterprises should seize opportunities on the platform of equal resources.