E-Commerce Has Become A Life-Saving Straw For Traditional Clothing Brands.

Due to the continuous downturn of the economic environment and the serious inventory problem, China's a href= "//www.sjfzxm.com/news/index_c.asp" > clothing < /a > industry is in deep trouble.

Many brands are trying to escape stock traps through various channels. E-commerce seems to be a life-saving straw for traditional clothing brands.

In a speech today, the founder and CEO of van Kee Cheng pointed out that China's garment industry will face a major adjustment and shuffle in the past two years, but this is also a key time point for China's clothing brand to go up the steps.

< p > > in the past five years, customers have harvested seventy million registered users, and nearly thirty million of users have sold over one hundred million garments in 2012.

The reason why customers can achieve today's scale depends directly on the brand value of customers, and the brand value of a recognized customer is "fashionable, cost-effective, and good service".

After visiting many traditional brands in 2012, Chen confirmed that the Internet vertical clothing brand must look at the change of the Chinese clothing market instead of staring at the market of the electricity supplier.

All customers are open arms, welcome to cooperate with more personalized and distinctive clothing brands, and grow together to meet users' more diversified needs.

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< p > China's clothing industry has been in a difficult position in recent years, but Chen has given different comments. He thinks: "China's clothing brand has been very great in the past decade.

In any fast-growing emerging market, consumers generally welcome international brands.

In particular, the rich will welcome luxury goods. So many Chinese clothing brands can kill them in such a big background, and the scale of billions or even billions of dollars is very great.

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< p > although Chen expressed respect for the colleagues in the clothing industry, he also pointed out that China's garment industry may face a major adjustment and shuffle in the past two years, but this is also the key time point for China's clothing brand to a higher level.

Chen said that most of China's traditional clothing brands have been established for more than a decade or two, and many brands are facing historic challenges after the 2011 inventory problem.

Now China's clothing brands must face this round of adjustment, and Chinese made enterprises must also face such challenges.

This round of adjustment is not only the adjustment of China's economy, but also the adjustment of the global economy.

Internet companies must not just focus their eyes on the Internet. It is a very heavy and difficult topic to watch the challenges faced by China's apparel industry.

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At the end of last year, P successfully solved the inventory problem and put forward the slogan of "putting light on the shelf" at the annual meeting.

In addition, Chen disclosed that sales of mobile phone sales increased to 30%.

Gong Wenxiang, a well-known business observer, said that sales account for 30% of all mobile client accounts. This data shows that the mobile e-commerce has been hot to what extent.

In addition, Constantine, a well-known IT commentator, said that last year, the proportion of female users of all customers increased from 10% in 2008 to 70%. < a href= "//www.sjfzxm.com/news/index_q.asp" > women's wear > /a > the number of products SKU reached 54%, which attracted a large number of female users, which changed the situation that all customers were more inclined to simple basic products.

Since then, customers have made it clear that this year, customers will tilt towards fashionable products and increase the demand for more female consumers by adding < a href= "//www.sjfzxm.com/news/index_z.asp" > fashion products < /a >.

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"I'm very concerned about the combination of women and mobile phones in the future this year. I want to do a good job of client mobile clients and serve women best" "/p >" P.