Daphne Sales Growth Slowed Or Related To The Industry Situation

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Daphne < /a > (International stores) International recently announced that in the fourth quarter of 2012, the sales growth rate of the core brand business of the same store was 2%, and the same store sales growth rate was 9% in 2012, which was significantly reduced compared with the same store sales growth rate of 21% in 2011.

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< p > for this reason, Daphne said that the same store sales growth in the fourth quarter of 2012 was achieved under the high base of 26% growth in the same period of 2011, and was affected by the upcoming Spring Festival's postponing.

One month before the Spring Festival holiday is usually the peak season for consumption. As the holiday season moves backward, consumer demand in December 2012 has been weaker than the same period last year, which has affected the fourth quarter growth.

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< p > Daphne also said that the sales growth continued to be driven by sales volume, the intensity of sales promotion was strengthened, and the change of product mix caused by the < a href= "//www.sjfzxm.com/news/index_h.asp" fashion trend < /a > also led to a decline in average selling price and a profit margin.

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< p > for this, garment industry analyst Ma Gang believes that on the one hand, Daphne's slowdown in sales growth is related to the whole industry situation.

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< p > in addition, it is worth noting that the number of Daphne sales points increased by 767 in 2012, of which 880 were straight stores, while 113 were for franchises.

In 2011, the number of Daphne's net sales increased by 700, and the number of outlets increased by 629, and the number of franchisees increased by 71.

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< p > last September, Daphne and dealers were in hot water because of the change of affiliate policy. Franchisers refer directly to Daphne's "a href=" //www.sjfzxm.com/news/index_s.asp "go to join /a".

And Daphne public relations director Huang Yingzhe told reporters recently, Daphne is still in accordance with the original plan, did not deliberately reduce the proportion of franchisees, future specific how to do according to market changes and contracts to carry out.

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