Interview With Chen Xianhong, Chairman Of Beijing Asia Mom And Baby Products Co., Ltd.

　　 Reporter Chen Dong: Asian moms are the best selling underwear brands for pregnant women in the current pregnancy and baby industry. What are their brand story and entrepreneurial history?

　　 Xian Hong Chen In 2001, after years of professional research and practice, the team of Asian mothers began to serve the most professional and popular maternity lingerie brand in Japan. Among the four most popular underwear brands in Japan, three brands are the target of Asian mothers' long-term service.

In 2004, the Asian Mother project was officially launched. The natural and healthy raw material quality, outstanding artistic design, intimate and enthusiastic professional service, and fashionable and healthy collocation make Asian moms quickly become one of the most popular brands of the new era.

Function, environmental protection and fashion have become the primary prerequisite for modern mothers to choose maternity underwear. The success of Japan has made Asian mothers more confident to serve more Asian women. China has become the first choice for Asian mothers to enter Asian markets. In order to serve more Asian women, Asian mothers are constantly attracting all kinds of talents, assembling professional designers from Japan and Hongkong, combining foreign advanced product design and customer service concept with China's mature production and processing industry to provide consumers with unprecedented product value. consumption Experience. By the end of 2010, the design team of Asian mothers has reached more than 200 people. It has assembled outstanding designers from all over Asia, dominating the trend of Asian pregnant women's underwear market.

In 2005, Asian mothers first worked with the Lenzing Co in Austria. The maturing conditions and advanced technology of this wood pulp fiber made Asian mothers strictly control the quality of fabrics at the source. By 2009, Asian mothers had cooperated with Karin international, DuPont lycra and French Nuo lace. In order to better control the quality of products, Asian mom built an industrial park in Gaomi, Shandong, covering an area of 50000 square meters, with more than 1000 professional workers.

Underwear sales for Asian moms are just the beginning. With the success of the underwear section, Asia mama will gradually expand into the window of the new fashion mothers.

　　 Reporter Chen Dong, would you like to introduce the brand characteristics of Asian moms?

　　 Xian Hong Chen Asian mothers come from Japan's brand design concept. It is mainly summarized as follows: under the style of simple design, fine tailoring, material and environmental protection, the professional mind emphasizes comfort and health. For the expectant mothers in Asia, it provides the grace and care of women's demeanour in a special period. Asian Mother's underwear design is neither cumbersome nor extravagant, but shows a first-class quality and fashion in tailoring and fabric quality. It is a brand loved and liked by mothers in the new era.

Asian mothers insist on providing first-rate products at reasonable prices. We advocate a comfortable, fashionable and healthy lifestyle. Every "Asian Mother" underwear product contains infinite love and fashionable design concept. It helps mothers to spend the most beautiful and happiest days of new life. {page_break}