New Marketing Mode: Elderly Underwear Store Fire

2011/2/14 13:42:00 101

Nowadays, underwear prices are rising too fast. In the department stores, there are dozens of Yuan underwear sold among them, but now it has become a medium and top grade brand name with a price of more than 100 yuan.

The older generation is used to being poor, and most like to complain that the price is high, which is too expensive.

If there is demand, there will be a market.

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Become a new entrepreneurial opportunity.

How to win the favor of the old woman in the old town

Underwear

The key to store management.

But it is not difficult to achieve this.

In many old urban areas, the consumption ability of middle-aged and old people is not worse than that of white-collar workers.

Thus, Ms. Wang, the boss of the underwear store of the elderly, is based on the quality of the products, and takes the "cost performance" as the most reasonable selection standard. Finally, it finds the "centenary" of the hundred years in Guangzhou, and has signed a long-term order agreement with sweaters, towels, cotton sweaters and other products.

In order to match the old people's preferences, she has every kind of

Goods

They took out one or two samples to show them.

If the customer has studied for half a day or not, she and her staff will still smile, because she knows that in the old city, they are long-term customers.

In the long run, customers' attitude towards her service is well known, and the number of regular customers is increasing.

Other employers try to hire young and beautiful girls as waiters, but Ms. Wang is looking for a couple of close friends to help.

Faced with middle-aged and elderly people selling underwear towels, middle-aged women have more "home to live" experience, easier to communicate with customers.