Shoe Enterprises Adidas China Has Seen Negative Growth
Germany time August 4th.
Adidas
The semi annual report showed that its global income in the first half of the year was 5 billion 590 million euros, calculated in Euro terms, an increase of 11% over the same period.
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Plagued by a 16% year-on-year decrease in revenue, Adidas is the only negative growth area in the world's six largest market.
Adidas announced that as of June 30th this year, in addition to the Greater China region, with the euro calculated, all other markets in the first half of the year achieved two digit growth.
Chinese Market
In the doldrums, Adidas said the main reason was the need to deal with inventory.
Though dragged down by the Chinese market, Adidas's global revenue still reached 5 billion 590 million euros in the first half of the year, an increase of 11% over the same period in the euro.
Adidas CEO CEO HerbertHainer said: "due to the pull of the world cup in South Africa and the recovery of the Reebok brand in the North American market, Adidas has performed well in the first half of the year. The second quarter of this year, excluding the exchange rate factors, the sales of Adidas and Reebok have increased by 13% and 16% in the same ratio."
Supplement:
The two year world table tennis tournament has just opened in Moscow. The world famous sports brand Adidas took the opportunity to launch a propaganda war. Recently, at the 2010 China International Sporting Goods Fair held in Beijing, the latest ping-pong equipment products produced by Adidas company came into full play.
Mr. Yu Bin, director of Adidas Olympic and regional sports affairs, and Mr. CEOFrankKoch, the global distributor of Adidas Pong series, deputy director of the National Sports Administration's table tennis badminton sports management center, and vice president of the Chinese Table Tennis Badminton Association, Mr. Yu Bin, addressed the press conference and delivered a speech. This marks the official landing of the Adidas table tennis equipment series in the Chinese market and is expected to cooperate with the Chinese table tennis team in depth. FrankMaier
The Adidas pearly equipment series was launched in the European market in December 2009.
At the sporting goods exhibition in Munich, Germany in January 2010, Adidas announced the world's first entry into the table tennis market for the first time.
During the March Berlin table tennis open competition in Germany, Adidas's new PRO800 table tennis table became the designated table tennis table for the open tournament.
Adidas's involvement in the field of table tennis equipment has aroused great repercussions in the industry. This marks the Centennial brand Adidas carrying countless honors, and has taken a new step on the basis of diversified product strategies.
The Adidas table tennis equipment series includes professional series, leisure series, table tennis table, table tennis racket, table tennis, rubber, knapsack, clothing and shoes. Table tennis tables are imported from Germany to China, and professional rubber is also made by German famous rubber manufacturers.
The selection of Adidas table tennis series during the Expo is the great potential of the Chinese market. It hopes to bring Adidas's most advanced ping-pong equipment for more customers, provide consumers with more personalized choices, and contribute to the healthy development of table tennis.
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