Home >

South Africa'S World Cup Brand Apparel Comes To War.

2010/7/13 17:05:00 46

The 2010 World Cup in South Africa reached the climax. With the increasing popularity of Chinese fans, advertisements of some domestic clothing brands appearing in the CCTV World Cup broadcast have also become a topic of concern.

According to the news, the advertising fee of Jin Ba man has been paid 76 million yuan, and the king of nine has invested about 30 million yuan. The average advertising time of the race is about 20 thousand yuan per second. Has their sales also risen with the broadcast of advertisements?

Domestic clothing enterprises have been making money in CCTV.

According to the relevant data, in 2009, the domestic apparel enterprises in the CCTV advertising volume has ranked second in major industries, second only to the daily chemical industry.

The annual cost of wedding birds is 10 million yuan.

And the CCTV World Cup advertising time is divided into three periods: pre competition, competition and overtime, and the relevant person in charge of men's clothing has told the media that they have taken a pre competition advertisement, two games advertisements and two extra time advertisements. In terms of quantity, 5 15 second event advertisements are the largest among all the successful companies in CCTV.

XTEP and red bean each took an advertisement in the competition, and the king took a pre competition advertisement and an extra time advertisement.

What is the profit of advertising at high prices?

There is a saying in the industry: if a brand needs to enhance its popularity worldwide, its estimated advertising expenses will exceed US $20 million per 1 percentage point increase, but if it is co sponsored or sponsored by a sporting event, it will achieve 3 to 5 times the general market situation. The debt laden Samsung then successfully got out of the difficulty with the help of sports marketing and grew rapidly into an international enterprise.