Behavior Conservative Beijing Department Store What To Greet The Olympic Games?

As one of the landmark attractions in Beijing, the Wangfujing pedestrian street has become a major tourist market in Beijing, and has become a major consumer place.

In this 300 meter walk street, there are five or six comprehensive shopping malls, although they are closely adjacent, but each has its own characteristics.

In these shopping malls, it is not difficult to find that the most unusual is the Beijing building.

To say that it is "different" does not mean that it operates well, but its "conservative behavior". Is it using conservative style to attract customers or is it "old"?

The Beijing Olympic Games will bring an excellent opportunity to the consumer market in Beijing. What will be the Olympic Games in Beijing, which is a famous shopping mall in Beijing and even the whole country?

"Conservative behavior" is hard to attract "eyeball".

Tourists rely on their eyes and catch the hearts of tourists. First of all, we must seize the eyes of tourists.

But compared to the new Dongan market decorated with colorful streets across the street, the Beijing department store is extraordinarily simple.

Judging from the appearance, Beijing's department store is brick red, with several fragrances and billboards in front of the building.

In addition to the luxury advertising boards in the new Dongan market, there are also sporting goods advertisements such as Nike and Lining. There are also some advertisements on the roof.

The most attractive part of a shopping mall is its windows on the first floor.

The window of Beijing department store is still the traditional layout and style many years ago.

On the first floor of the new Dongan market, every shop facing the street has injected modern commercial elements into the layout of the window, and these stores have opened the entrance and entrance to the shop window, making it interlinked with the interior of the shopping mall, which means that the shops on the street have the golden section of the entrance and exit of the shopping mall.

Similarly, as a commodity retailer for the 2008 Beijing Olympic Games, the Olympic Games related logo and promotional banners were displayed in front of the new Dongan market, and the Olympic merchandise was very conspicuous in the street window display.

In front of the Beijing department store, only one square meter billboard was erected. It was very inconspicuous, and the Olympic merchandise was also placed in a corner.

According to the head of sales department on the first floor of Beijing department store, they are now adjusting the counter location of Olympic merchandise.

The pattern of Beijing department store is similar to that of other shopping malls in Beijing.

The first floor is watches, jewelry, perfume and so on. The two floor began selling clothing products.

In the entire shopping mall, apart from a few casual clothing salesmen, they will introduce "Olympic year, preferential activities" and "hide" in the corner of Olympic merchandise when they introduce to consumers.

Compared with the new Dongan market, the "conservatism" of the Beijing department store obviously can not attract the pursuit of consumer groups. According to the reporter's observation, the traffic volume is much less than that of the new Dongan market and the Gong Mei building.

According to the insiders, the Beijing department store has great room for improvement by virtue of its golden section and large passenger flow in the commercial pedestrian street of Wangfujing. Especially during the Olympic Games, some local specialties and handicrafts should be sold to meet the needs of tourists from abroad.